UTM Builder

Cross-channel campaign tagging · Standardized values
Guardian Recovery
Channel presetAuto-fills source & medium per Guardian Recovery's standards.

Build one link

Pick a preset, fill in campaign + content, copy. Override defaults only when necessary.

The page someone lands on. Existing query params are preserved.
Enter a valid URL starting with http(s)://
The specific platform that sent the traffic.
The marketing category. Keep GA4 channel grouping clean.
Lowercase, underscores. Format: [type]_[audience]_[date]. Examples: lost_opportunity_adolescent, alumni_monthly_2026_05.
Heads up — uppercase or spaces will be normalized when copied.
Identifies which block, ad, or link was clicked.
Used for A/B variation, keyword, or version testing.

Tagged URL

Updates as you type. Click Copy to send to your clipboard.

Fill in the form to generate a URL…
ParameterValue
No parameters yet
Channel presetSets source, medium, and the available content variants.

Generate multiple variants

Build all utm_content variants for one campaign in a single pass.

All generated links share this base URL.
Enter a valid URL starting with http(s)://
Lowercase, underscores. Example: alumni_monthly_2026_05.
Variants change based on preset. Add custom values below.

Bulk export options

After generating, copy in the format that matches where the links are going.

  • TSV — paste into Sheets, Excel, or SFMC dynamic content blocks.
  • CSV — for systems that prefer comma-separated.
  • Markdown — for build docs, QA checklists, Slack.
  • JSON — for Claude, scripts, programmatic ingestion.
  • Click Copy on individual rows for one URL at a time.

Generated links

utm_contentTagged URL
Standardized values reference

Company-wide approved values. Use them by default — only deviate with a clear reason.

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